Please introduce brief history of voco Seoul Gangnam.

voco Seoul Gangnam is IHG's premium contemporary lifestyle hotel that was newly renovated and opened by Yongchang Industries, which developed and operated the Yeouido Hotel and Yeongdong Hotel in the 1970s. 
Since voco Seoul Gangnam is a brand new renovation of Yeongdong Hotel, which had been operated as a landmark in Sinsa-dong, Gangnam for a long time, there was a great desire to show exsisting customers the most fresh experience and unique service that they have never experienced before in Korea.
As voco Seoul Gangnam is a bright new brand introduced for the first time in Korea, we have made great efforts to provide customers with a brand identity of ‘Reliably Different’, that is, a different comfort compared with other exsiting hotels. To this end, we recruited talented people with IHG's accumulated experience and know-how, and made every effort to incorporate voco's characteristics, charm, authenticity, and history and values ​​of the hotel into its interiors and various facilities and services.

Please tell us if there is any service differentiation strategy compared to those of existing hotels.

I think that the brand voco itself has already instilled a differentiated perception in the market, and in that sense, we have made no additional effort to differentiate it from other hotel brands. However, by using five brand palettes (honey yellow, jade black, warm white, honey gold, dove grey) and three symbols (finch, owl, flamingo) as design elements to complete the unique interior, the 'visual difference' ' can be explained. Whenever I am asked what the image of voco Seoul Gangnam is, my answer is that it is not a place I visit to dress up and participate in a formal event, but rather a place where, I can loosen my tie and enjoy a mug of craft beer after daily hardwork from office. voco is the Premium hotel of charms where you can enjoy unstuffy, thoughtful services at your command.

Please introduce major F&Bs and auxiliary facilities.

voco Seoul Gangnam has an all-day dining restaurant 'Amarillo' that offers a variety of fusion cuisine in addition to rooms with unique designs that embody voco's own identity, 'Ballroom' and 'Meeting Room' where banquets and seminars are possible, and in particular, reputed places from long-term guests; The Communal Kitchen, laundry room and fitness center. 'Amarillo' restaurant offers a variety of menus that show voco's unique colors to match its original interior, as well as “Snow on the Sinsa”, a signature cocktail and the “Amarillo”, craft beer that you can enjoy only in voco but nowhere else. 
Just after 6-minute walk from Sinsa Station, subway Line 3, you can face voco with a ballroom accommodating up to 200 people, a meeting room, up to 100 people, a large banquet room with a view of Namsan Tower, and a terrace deck designed for outdoor gatherings, a parking lot with a capacity of 85 cars and planners who can realize all kinds of fancies of banquet weddings with banners under the philosophy of reproducing a new value.
Among the core factors of competitiveness of our hotel expressed by many guests, The Communal Kitchen can be rated first. All suite-class rooms are equipped with kitchen facilities, and The Communal Kitchen are offered to guests of 12 floors among all 14 floors. The Communal Kitchen is equipped with various cooking utensils and tableware, a dishwasher, TV, microwave, induction, and a table and chairs for 4 people. Guests can cook simple meals using customized meal kits, and experience reasonable and comfortable food and beverage services that are rare in normal hotels. High-quality meals and a variety of drinks that are customized for various banquet events are our signature customer experiences, and a free mini bar, specialty drip coffee, various premium teas and hot chocolate, eco-friendly bathroom supplies are provided free of charge to all guests and can be said to be premium services that are proven through thorough verification procedure.

Please introduce voco Seoul Gangnam's differentiated Hocance products for the summer vacation season.

This summer, at voco Seoul Gangnam, in commemoration of 160th anniversary of the birth of Austria's representative painter,m Gustav Klimt, 'Klimt Kiss Cuvee Brut' wine and a Shall we kiss? package for couples was presented. Based on the concept of Art Hocance, which is popular with the MZ generation in Korea, we provided ticket for one night in a premium room or suite, a bottle of ‘Klimt Kiss Cuvée Brut’, a voco Cheese & Chaqué terry platter, and two tickets to the ‘Klimt Gold in Motion’ exhibition, which added. 
In addition, various on/offline promotions using music as a medium will be conducted together with NHN Bugs. You can listen to the music curated exclusively for voco by Bugs, which boasts unique content and high-quality playlists, and enjoy a summer special BBQ platter, signature pizza, and voco craft beer on the outdoor terrace where you can enjoy the splendid city view of Gangnam. A midsummer night's dream will come true at voco.

Please tell us of your mid and long term marketing objectives and strategies.

When I think of project completion of voco Seoul Gangnam, I could say that we are currently at the level of 80 percent. This reminds us that facilities and services need to be strengthened little by little in the process of identifying the customers needs and ultimately establish firm image to customers of best premium lifestyle hotel in the Gangnam area, and always provides customers with unparalleled comfort and unique services of voco. It means an endless journey to perfection what all of our voco staff should pursue during their career. It is my sincere wish that voco would be our customers’ first destination after their daily hardwork for full smiles with a mug of craft beer at the outdoor terrace in the near future.