Doosan Infracore is eye-catching by strengthening online marketing of heavy equipment targeting global markets.

Doosan Infracore announced on the 20th that its Chinese subsidiary (DICC) recently held the "2020 New Product Launch Show" in Beijing, China, which combines online and live broadcasting.

The DICC set up an event outside Beijing to display a total of five types of excavators, including three new products. On WeChat's official account platform, the company held a launching event and sold 47 units in two hours. The number of online users reached 23,000.

Doosan Infracore's European subsidiary (DIU) has introduced seven new Wheeler DL-7 series on YouTube, Facebook and the company's Web site in 10 years. DIU has built a virtual exhibition hall in line with the DL-7 series online launch event, allowing users to see the design and design features of the new wheelloader in all directions in 360 degrees.

"With the spread of Corona 19, various digital marketing attempts are continuing in the construction machinery market," a Doosan Infracore official said. "We will target the global market by adding digital marketing to the existing offline sales network."