CJ Cheiljedang's Bibigo Dumpling has grown rapidly in the global market and has become the K-food that represents Korea. In particular, the company reported more sales than Korea in the U.S.

CJ CheilJedang said Wednesday that its domestic and overseas sales of Bibigo dumplings reached 868 billion won last year. Its global sales reached 552 billion won, which is about 50 percent growth compared to last year.

Its global share of sales also hit 63.6 percent, surpassing the 60 percent mark. There was a marked advance in the U.S. market. Last year, Bibigo Mandu earned 363 billion won in sales in the U.S., which grew nearly 50 percent on-year. The company surpassed domestic sales, which recorded 316 billion won, with U.S. sales exceeding domestic sales for the first time. China is on the verge of reaching over 100 billion won with 92 billion won in sales, and Vietnam has recorded 60 billion won in sales by growing 100 percent annually over the past three years. Reason why Bibigo Dumpling succeeded in globalization is because 'stern localization' and 'expanding infrastructure' were the main reasons.

Along with localized products that are based on Korean-style dumplings and made dumpling filling with local ingredients preferred by locals, they targeted consumers with 'Bibigo Wanggyoza', a Korean signature product.

Securing infrastructure through aggressive investment also played a major role.

It has invested in R&D and infrastructure, targeting the U.S. and China, the strategic countries. In the U.S., it has built new plants in New Jersey, following its production bases in Fullerton, California, and Brooklyn, New York, and has significantly expanded its production capacity.

CJ CheilJedang aims to achieve 1 trillion won in sales of Bibigo dumplings and become the top global dumpling maker. We will focus on expanding the global dumpling business based on accumulated research and development power, competitiveness in innovative technologies and confidence in creating results," said an official of CJ Cheiljedang.

케이 푸드 비비고우 덤플링즈 셀 파이브 헌드러드 피프티 빌련 원