As digital technology transforms industries worldwide, a company in Guangdong Province is pioneering a new paradigm in smart agriculture: Zhongjing Agriculture Group (中京农业). Headquartered in Guangzhou, the company has achieved rapid growth through its “whole-industry chain (全 产业链)” model, which digitally connects every stage of the agricultural process—from production and processing 22 to logistics, distribution, and consumption. Its brand slogan, “从农田到餐桌 (From Farm to Table),” perfectly encapsulates its management philosophy: every step from cultivation to the consumer’s dining table is connected through technology and data.

Smart Agriculture Model: Data-Driven from Cultivation to Logistics

Zhongjing Agriculture is far more than a traditional agricultural producer. Through its Smart Cultivation and Order-Based Farming (订单 种植) model, the company analyzes consumer and distributor demand in real time and produces crops through contract-based cultivation. Automated greenhouse control systems and sensor-based data analytics ensure standardized crop quality, while IoT (Internet of Things) technologies manage every process from harvesting and packaging to shipment. The company has also established Fresh-Cut Fruit and Vegetable Processing Centers (鲜切果蔬加工) in major cities such as Guangzhou and Foshan, producing and distributing “clean vegetables (净菜)” that are washed, cut, and packaged for both household and foodservice use—creating a new market for “convenient fresh food” for urban consumers. 

In the logistics sector, Zhongjing Agriculture has built a smart cold-chain system supported by its own refrigerated warehouses and logistics centers.This system is integrated with its online platform, allowing real-time tracking of delivery routes and temperatures—ensuring both freshness and precise delivery scheduling.

Digital Distribution Platform ‘黑 驴送菜 (Heilü Songcai)’: A New Order in Agricultural Distribution

Zhongjing Agriculture’s innovation extends beyond production.Through its proprietary digital platform, “黑驴送菜 (Heilü Songcai / Black Donkey Delivery),” the company directly connects producers and consumers in both B2B and B2C markets through a unified data network.The platform collects and analyzes real time customer feedback and purchasing data, which are then fed back into crop planning and quality management systems.As a result, Zhongjing Agriculture has established a virtuous cycle where “consumer data becomes the blueprint for the next harvest.

Guangdong ‘Liandao Smart Industrial Park’ — A Prototype of the Future Agricultural City

Zhongjing Agriculture is currently developing the “Liandao (链道) Smart Industrial Park” in Yuantan Town, Qingyuan City, Guangdong Province.With a total investment of 660 million RMB and an area of about 300 mu (200,000 m²), the park integrates smart greenhouses, automated processing lines, and cold chain logistics centers.It has been designated as a core pilot project of Guangdong Province’s “Digital Agriculture 2030 Vision.” On October 22, 2025, Zhongjing Agriculture officially signed a partnership agreement with Korea’s GIGAKOREA, launching joint development of AI-based distribution management and logistics automation systems. This collaboration has been recognized as a symbolic example of Korea–China cooperation in smart agriculture and distribution technology.

[Interview] Chairman Li Xuemin (李学珉)

“Agriculture is the oldest industry, but also the one that must change the fastest. We aim to enhance agricultural efficiency through technology while improving farmers’ income and quality of life.” Chairman Li Xuemin emphasizes the redefinition of  agriculture through technological innovation. “AI, IoT, and big data are the new plows and fertilizers of modern agriculture.When used wisely, even small farms can gain global competitiveness.” “Our partnership with Korea’s GIGAKOREA goes beyond a technical alliance—i t ’s a strategic partnership to build a new industrial ecosystem that combines agriculture + data + logistics.” Li foresees that this Korea China cooperation will mark a turning point for Asia’s agricultural industry. “By combining the strengths of both nations, Asia can lead the world in setting global standards for smart agriculture. We are redefining agriculture as a technology industry—believing that at every moment from farm to table, data creates both quality and trust.”

Vision: “Technology Transforms Agriculture, and Agriculture Leads the Future”

Zhongjing Agriculture’s management philosophy is clear:“Technology transforms agriculture, and agriculture leads the future (科技改变农 业, 农业引领未来).”Under this vision, the company strives to achieve eco-friendly production, efficient distribution, and consumer trust—all at once. It also values cooperation with local farmers, promoting a “farmer-centered smart ecosystem” through contract based cultivation and technical education.Zhongjing Agriculture aims to help agriculture evolve from a traditional primary industry into a data-driven knowledge industry.

Korea–China Cooperation: The Center of Agricultural Innovation in Asia

Over the next three years, Zhongjing Agriculture plans to expand its industrial park model across Guangdong Province and promote joint Korea–China branded agricultural exports to the global market. Through technological collaboration with GIGAKOREA, the company seeks to complete an integrated “Smart Agriculture + Distribution + Data Platform” system— positioning itself as the central hub of agricultural innovation in Asia.