Lotte Asset Development announced on May 15th that it opened the JYP Soul Cup, an experiential café on the 2nd floor of Lotte World Mall in Seoul.
You can sell items that belong to celebrities within the JYP Entertainment and hold fan meetings, etc. 
The 'JYP Soul Cup' consists of a cafe space, a community space, and a goods shop.
In the community space, there are various events where fans and celebrities can communicate, such as a fan meeting or a birthday party. In the goods shop, you can buy items related to celebrities belonging to JYP entertainment such as mugs and tumblers.
You can also enjoy the 'audition studio booth' where you can enter the booth to record songs and shoot videos.
The studio is expected to make its first debut from the second half of this year due to the spread of COVID-19.