-The global HUD market is growing rapidly every year

Hyundai Mobis' front glass display (HUD) was first applied to Genesis GV80. Hyundai Mobis plans to mass-produce next-generation HUD with augmented reality technology within this year and introduce various solutions, including an integrated infotainment platform.

On the 27th, Hyundai Mobis announced that it will go after the global HUD market with the success of mass-production of 12-inch HUD. The HUD is a state-of-the-art driving aid that displays driving information on the windshield to help ensure safe and convenient operation.

Hyundai Mobis HUD. (courtesy: Hyundai Mobis)

The new HUD, introduced by Hyundai Mobis, is a windshield type and projects directly to the front glass without a separate reflector, making it clearer and without limits on viewing angles. It was first applied to the Genesis GV80, which was launched in January. Hyundai Mobis' 12-inch HUD offers a variety of information, including driving paths linked to navigation, road traffic sign information and driving assistance guidance, through an expanded screen compared to existing products. When the Advanced Driver Assistance System (ADAS) function is activated, it can even identify the flow of vehicles operating around it.

With the success of the mass-production, Hyundai Mobis will have a range of HUD lineups ranging from general-type products smaller than 10 inches to high-end products larger than 12 inches. Hyundai Mobis plans to actively win orders from global carmakers based on such product lineups and foster HUD products as its main export items.

The global HUD market is growing rapidly every year, but two to three foreign parts makers are monopolizing it.

According to global market research firm IHS Markit, the HUD market is growing at an annual average of nearly 20 percent and is expected to expand to 14 trillion won by 2024.

In preparation for the era of self-driving technology, Hyundai Mobis has completed the development of HUD with AR technology and is preparing for mass production. AR HUD is a state-of-the-art device that displays three-dimensional virtual information on the It can greatly reduce the risk of accidents by accurately marking the position or distance of the vehicle ahead and providing real-time ambient conditions effectively.

저작권자 © 서울시티 무단전재 및 재배포 금지